Palmer's

A household name for nearly 175 years, Palmer’s is one of America’s first and most iconic skincare brands. Palmer’s partnered with Driver to modernize and scale its direct-to-consumer business through a best-in-class Shopify Plus storefront. Redesigned to prioritize product discovery and seamless, high-velocity conversion, we migrated Palmer’s from a legacy platform to a fast, performant new digital flagship. With its legendary Cocoa Butter Formula and products sold in over 100 countries, our engagement also included eight additional international expansion stores as part of a broader global initiative.