Palmer's

As Seen On Everybody

Palmer’s, the iconic American skincare brand known for its Cocoa Butter heritage, was reimagined through a modern Shopify Plus experience. I redesigned its PDP layout, refined the interface, and built a dynamic homepage to bridge legacy and innovation across global markets.

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The challenge

Palmer’s needed to evolve its legacy skincare brand into a modern DTC platform that could tell stories, build trust, and convert across global audiences.

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The solution

I designed key UX components for the new Shopify Plus site, including a conversion-driven PDP and dynamic homepage system. I refined the overall interface to feel mobile-first, contemporary, and true to the brand’s warmth.

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The results

The redesign improved navigation, product engagement, and storytelling. It modernized Palmer’s look while maintaining familiarity, positioning the brand for continued global growth.