Avara
Accessible Fashion, Strategic Collection Drops
Avara, a women-led brand loved for colorful, confidence-boosting style and its “Avaraista” community, needed a scalable digital upgrade. I led a full UX and visual rebrand across web, email, and content, built a modular Klaviyo system, created a photography toolkit, and delivered an editorial Holiday campaign that turned storytelling into sales.
The challenge
Avara’s fast growth outpaced its digital foundation. With most traffic coming from mobile, the brand needed a reimagined experience that reflected its community-driven energy while improving usability, consistency, and conversion.
The solution
I led the UX and visual rebrand, defining a cohesive design system across web, email, and content. I built a new type and color language, designed a modular Klaviyo suite, and launched an editorial-style Holiday campaign and studio toolkit to unify production.
The results
The rebrand elevated Avara’s digital presence from boutique to national scale. Email and campaign performance improved, creative consistency strengthened, and the brand’s joyful, accessible tone came through across every channel.
10% average order value
+19% total sales
Project Overview
Client
Industry
Deliverables
Timeline
2024
