
CADAR
Award-Winning 18k Gold Luxury Jewelry
The challenge
CADAR needed visual consistency across its growing digital ecosystem without losing the precision and symbolism that define its craftsmanship.


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The solution
I created a Photo Editing Feedback Deck to standardize light, proportion, and tone across imagery, and designed campaigns, lookbooks, and emails that balanced sensual storytelling with architectural clarity.




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The results
The refined creative system unified CADAR’s visual voice, elevating its digital presence and reinforcing its position as a fine jewelry house where movement and light define design.





