CADAR

Award-Winning 18k Gold Luxury Jewelry

CADAR is a fine jewelry house of bold minimalism and architectural precision. I refined its visual language across digital and print—creating a Photo Editing Feedback Deck, campaign assets, trunk show invites, and high-jewelry emails for consistent, crafted storytelling.

The challenge

CADAR needed visual consistency across its growing digital ecosystem without losing the precision and symbolism that define its craftsmanship.

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The solution

I created a Photo Editing Feedback Deck to standardize light, proportion, and tone across imagery, and designed campaigns, lookbooks, and emails that balanced sensual storytelling with architectural clarity.

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The results

The refined creative system unified CADAR’s visual voice, elevating its digital presence and reinforcing its position as a fine jewelry house where movement and light define design.

Project Overview