Lapointe

The Digital Flagship For Unapologetic Luxury Fashion

LAPOINTE, the New York label known for saturated color and pared-back glamour, was translated into a sharper e-commerce experience. I refined PDP and PLP styling, designed seasonal campaign landers, and refreshed the homepage to make runway attitude feel instantly shoppable.

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The challenge

Lapointe needed a digital experience that reflected its refined aesthetic—bold color, minimal form, and modern sensuality—while serving as a platform for storytelling and commerce.

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The solution

I led competitive and creative research, analyzing the digital presence of leading fashion houses to inform UX, tone, and visual direction. I supported design components and documentation to ensure precision through execution.

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The results

The insights shaped a digital foundation aligned with Lapointe’s identity: sleek, confident, and restrained. The research deck became a key guide for creative and UX alignment across teams.

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+32% total orders

+29% sessions that reached checkout

+34% total sales

+20% AOV