Sustainable Self-care Essentials

Hammam34 was redefining its identity and needed a consistent visual and content strategy that expressed its Mediterranean roots and slow-living ethos.

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I designed the 2022/2023 Lookbook and line sheet, developed social and paid campaigns, and helped launch The Journal, the brand’s digital editorial celebrating craftsmanship and culture.

The new direction strengthened Hammam34’s storytelling and digital presence, translating its calm, nature-inspired philosophy into an elevated, cohesive visual system.