Oliver & Clarke

Exceptional Luxury Timepieces

Oliver & Clarke is a Los Angeles–based vintage watch retailer specializing in rare timepieces from brands like Rolex, Cartier, and Piaget. I designed a custom Shopify experience that merged luxury with functionality, featuring a Dutch Auction concept with timed price drops to engage collectors.

The challenge

Oliver & Clarke wanted a digital experience that matched the sophistication of its vintage timepieces while maintaining the intimacy and trust of in-person collecting.

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The solution

I led design for a new Shopify platform and built a custom Dutch Auction app that introduced timed price drops. I designed PDPs highlighting provenance, material, and era, and established a modern yet timeless interface system.

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The results

The new site positioned Oliver & Clarke as a digital leader in luxury resale. Engagement and inquiries increased, and the brand’s signature balance of rarity, craftsmanship, and excitement translated seamlessly online.

Project Overview