Team Laird
Modern Creative Agency Leading Brand Transformations
Team Laird, the creative agency founded by Trey Laird and known for building culturally defining brands across fashion, beauty, and luxury, needed a digital flagship to match its reputation. I led the UX and UI design—creating an editorial yet functional platform that showcased world-class campaigns through bold typography, immersive layouts, and a bilingual CMS built for storytelling and performance.
The challenge
Team Laird sought a digital flagship that reflected its creative excellence—one that could showcase a legacy of iconic fashion campaigns while feeling fresh, intuitive, and editorial.
The solution
I led UX and UI from concept to delivery, defining structure, flow, and visual direction. I built a bilingual CMS experience with cinematic typography, elegant motion, and immersive layouts to bring the agency’s world-class work to life.
The results
The new site unified storytelling and functionality, creating a timeless, responsive showcase for brands like BOSS, DKNY, and Tiffany & Co. It captured Team Laird’s signature blend of strategy and beauty in digital form.
Project Overview
Client
Industry
Deliverables
Timeline
2025
